Now a days SEO is very hot topic.How do you increase your Google page rank? How you do overcome with this Panda & Penguin? Most of your site now a days are going down because of this.
There are some companies that they are prioritinzing in SEO, most of them outsource the job in order to bring the sites of their client to the top in Google. However because of this panda and penguin it was full down. Inspite of this, we will not lose hope, we can still overcome this panda and penguin.
The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don't care what color your hat is, it's all about relevance. You need to take a look at every seemingly viable "SEO strategy" with this lens. What you don't know can hurt you. It's not that what you are doing is wrong or bad, the reality is that the march towards relevance is coming faster than ever before. Google doesn't care what used to work, they are determined to provide relevance and that means big changes are the new normal.
Let see below information and anylize how we can overcome this penguin.
1. Over-optimization: From day one Google has been against on-page over optimization. Your web page depicts your thoughts, do not puke there. Instead of writing a post for search engine, try to write a post for human that attracts more engagement.
There are some companies that they are prioritinzing in SEO, most of them outsource the job in order to bring the sites of their client to the top in Google. However because of this panda and penguin it was full down. Inspite of this, we will not lose hope, we can still overcome this panda and penguin.
The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk. Penguin is a signal from Google that these updates are going to continue at a rapid pace and they don't care what color your hat is, it's all about relevance. You need to take a look at every seemingly viable "SEO strategy" with this lens. What you don't know can hurt you. It's not that what you are doing is wrong or bad, the reality is that the march towards relevance is coming faster than ever before. Google doesn't care what used to work, they are determined to provide relevance and that means big changes are the new normal.
Let see below information and anylize how we can overcome this penguin.
1. Over-optimization: From day one Google has been against on-page over optimization. Your web page depicts your thoughts, do not puke there. Instead of writing a post for search engine, try to write a post for human that attracts more engagement.
2. Social influence: Social presence and influence will play a vital role in deciding your SERP. In fact, it is no longer a secret that social mention does play a significant role in ranking factor. Guys over at SEOMoz has put together a nice case study .
3. SEO Links: SEO link building is a vast subject. Looking natural is key. Try to get a legitimate link from guest post, social bookmarking and voting, quality blog commenting and several other ways. Always try to get links from authoritative resources. In a post penguin world no link is better than having spammy links pointing to your site.
4. Thwart spammers: Negative SEO has always been a debatable topic. Instead of relying on Google to thwart spammers, it is a time to step up and file DMCA whenever possible.
Post Penguin SEO Tips
In this section, we will take a deeper look at ‘over optimization’. I presume that most of our readers are using WordPress as their blogging platform. There are tons of SEO plugins available out there which helps in perfecting your on-page SEO.
Over-optimization mostly includes
- High keyword density
- Too many internal links from single page
- No or little anchor text variation
Let’s take a look at the each factor one by one
High keyword density
Though, there is no standard which defines what could be considered as high keyword density, a general consensus says that anything above 5% is considered as keyword stuffing. Writers should not knowingly or unknowingly stuff keyword that is above 5% density range. Sometimes, targeting two or more keywords per post could also lead to high keyword density.
Of course, there are plugins and tools out there which can measure the keyword density. Writers should be pen down his idea in a natural way without worrying about SEO at first. Try to maintain continuous flow of ideas and let your post reflect it in a natural way. In most of the cases, people try to stress too much on keyword which ruins the flow of the whole post. This is the reason why one should keep an eye on the number of keywords repeated per paragraph.
As mentioned earlier, there are certain tools available which will let you measure keyword density. Paid WordPress plugins like SEOPressor has been doing the same since its initial launch. Alternatively, you can use http://www.live-keyword-analysis.com/, an online tool which will let you find the keyword density in your post. All you’ve to do is paste your whole article in the box and enter the keywords for which you’re optimizing your post. Based on number of occurrences, it will give you a keyword density score.
Even, ever popular Yoast WordPress SEO plugin has similar functionality integrated into the plugin. WordPress SEO plugin by Yoast is a free SEO plugin which gives a useful insight on various on-page factors like,
- Keyword density
- Keyword research
- Permalinks optimization
- Meta description
- Title tag optimization
- Flesch reading score
This is the reason why bloggers prefer Yoast WordPress SEO plugin over other SEO plugins available at the WordPress plugin repository. We’ve provided a detailed guide to on how to setup Yoast WordPress SEO plugin. We, in fact, highly recommend our users to use the WordPress SEO plugin.
In next part, we will take a detailed look at ‘internal links’ and how to avoid overusing them. Stay tuned with us for more updates.
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